TATCHA BRAND CAMPAIGN + WHITE PAPERLive Present
The Goal:
Gain awareness and credibility for Tatcha as an authority in the wellness space.
The Strategy:
As a brand rooted in Japan, Tatcha has always touted the importance of ritual, self-care, and mindfulness. To gain credibility, we needed to show our work with a more researched and scientific approach to elucidating the connection between skin and mind. We spoke with experts in the fields of psychology, medicine, and spiritualiy, and surveyed over 1,000 U.S. consumers on their stress levels and the role skincare plays in their lives to highlight the intriguing opportunities for more presence, balance, and well-being in life.
