360 CAMPAIGN

Tatcha Body Launch

The Goal:

Establish Tatcha as an innovator in bodycare and well-being by highlighting the hollistic benefits of the new Forest Awakening collection inspired by the Japanese ritual of forest bathing.

The Strategy:

Winning in facial skincare is mainly about results and benefits, but bodycare? It’s about the experience. We highlighted the refreshing woody scent and relaxing feeling you get from the collection to transport you to Japan’s hinoki forests, with a little forest bathing science sprinkled throughout.